The Tennessee Beef Checkoff program is managed by the Tennessee Beef Industry Council. The state Beef Checkoff program assists cattle producers market beef throughout the state with promotions such as advertising, consumer education, work with state retailers and food service promotions and work with health professionals.
By law, all producers selling cattle or calves must pay $1-per-head to support beef promotion, research and information through the Beef Promotion and Research Act. Here are some specifics:
Tennessee cattle producers voted to enact the TN Beef Promotion Program in 2011 at the rate of .50 per head of cattle sold. These monies help extend established Beef Checkoff Programs and other industry programs in Tennessee. The Tennessee Beef Industry Council manages the Beef Promotion Program. The additional dollars have helped revitalize and expand the youth education program, as well as digital and social media efforts, and emphasize beef’s role in a healthy diet with nutrition and health professionals.
The Cattlemen's Beef Promotion And Research Board, usually referred to as the Cattlemen's Beef Board consists of 100 members, including domestic beef, dairy and veal producers, as well as importers of beef and beef products. Each Beef Board member is appointed by the Secretary of Agriculture from nominations submitted by certified nominating organizations and the nominating organizations represent beef and dairy producers in each state or region. The Beef Board oversees collection of $1-per-head on all cattle sold in the U.S. and $1-per-head equivalent on imported cattle, beef and beef products.